Architects, Designers,
and Visionaries.
Our Story
We are Phi – an urban development firm built on engineering expertise and architectural precision. Our work spans complex engineering, heritage preservation, and high-end residential development, with a particular focus on urban renewal in Tel Aviv. We manage projects from first sketch to final key, bringing technical rigour and design sensibility into alignment, Guided by functionality, user experience, and the urban realm. The strength of our practice lies in the integration of disciplines — engineers, architects, and designers working side by side, turning knowledge into structure.
What We Do
We approach each project as a whole. In the field of urban renewal, we operate as developer, planner, and builder, with top-level professional classification. From feasibility to completion, every stage is shaped by a single principle: precision. We bring expertise in resolving the varied demands of each project, fusing creativity with professional insight. The result is architecture that endures — environments marked by permanence, integrity, and calm.
Engineering lies at the heart of our practice, allowing projects to move into execution smoothly and without disruption, their solutions rooted in the fundamentals of planning.
Guided by People
We believe in the strength of people — their ability to bring precision and insight to every stage of a project. The process of development and construction is dynamic by nature, demanding collaboration across disciplines and a spark of creative thought. Transparency and dialogue with our clients are central to our work. We recognise that urban renewal can entail disruption and uncertainty; our role is to ensure clarity, confidence, and trust throughout the process.
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Avi Soibelzon
CEO -
Efraim Soibelzon
PRESIDENT -
Polina Soibelzon
CFO -
Kobi Eliashiv
VP Business
Development -
Tzach Bashi
Planning & Licensing
Manager
Phi From The Start
Phi was established in 2006 by Avi Soibelzon, engineer and developer. What began as a construction company with a strong technical foundation and a commitment to detail, has evolved into a full development practice.
Over the years, we have assembled a select team of engineers, architects, and designers. Their connection and expertise create genuine synergy. Today, Phi offers a holistic process of smart urban development — profound planning, disciplined execution, and uncompromising finishes. Homes built to remain precise, resilient, and beautiful for decades.
